International Academic Journal of Business Management

  • ISSN 2454-2768

A description of the factors affecting the absorption of funds in banks with regard to the role of marketing mix

Abdolkarim Moghaddam and Sirous Taghizadeh

Abstract: In today's competitive markets, attract financial resources is the most important goal of any company, so in the not too distant future, companies and organizations in the country to get closer to international standards, has no choice but to address the factors that attract financial resources is not. Heavy responsibility in the banking system, market-based economy is obvious and always one of the most important components of economic growth or decline in economic structure with its activities marks, is the banking system. Because the main source of capital in the banks and lending products and services they purchase source of credit for all economic units, including households, businesses, corporations and government. The optimal activity of banks and effective use of marketing tools to achieve their goals, including the operation of capital and equipment, on different economic activities and the general state of the economy will be very effective. In this study, the purpose is the description of the factors affecting the absorption of funds in banks with regard to the role of service marketing mix, price, place, promotion, people, physical assets or resources and processes will be discussed.

Keywords: Market Mix, Bank, Service, Place, Price

Page: 9-16

Volume 3, Issue 1, 2016