International Academic Journal of Business Management

  • ISSN 2454-2768

Suspended due to plagiarism issue - Moderating effects of online shopping experience on customer satisfaction and repurchase intentions

Fatemeh Taheri and Nasim Akbari

Abstract: E-commerce has been grown very rapidly, and this growth has continued through the Internet. Both consumers and companies are faced with a new situation with this rapid growth. In, fact, companies faced with more stringent requirements for survival due to severe competition. The opportunities for consumers to choose between products is further enhanced. By increasing the information technology development in marketing, the importance of virtual store as a marketing channel increases day by day. In this study, the introduction of e-commerce and its concepts were mentioned. The number of previous studies in this field were investigated and compared, and finally appropriate conceptual and comprehensive model will be introduced that can cover aspects of customer repurchase intention. Studied variables in this model are effort Expectancy, performance Expectancy, Trust, satisfaction and repurchase intention; and experience variable as moderator variables are examined in this model.

Keywords: online shopping experience satisfaction, intention to repurchase

Page: 140-146

Volume 3, Issue 1, 2016