International Academic Journal of Business Management

  • ISSN 2454-2768

Determinants of Online Trust: A Study of University Students of Uttrakhand

Gunjan Awal and Rupa Khanna

Abstract: Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online shoppers abandon the shopping cart, at a rate of over 70%, which leads to trillions of dollars in lost sales. The principle motivation behind why online customers desert their shopping cart is trust. Thus, the motivation behind this paper is to recognize and create an understanding about different determinants of trust in an online environment. This study aims to provide useful implications to online marketers related to online trust.

Keywords: Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online sh

Page: 48-59

DOI: 10.9756/IAJBM/V6I1/1910007

Volume 6, Issue 1, 2019