International Academic Journal of Business Management

  • ISSN 2454-2768

Customers’ Satisfaction Level on the Utilization of Various Services of Private and Public Sector Banks in Ramanathapuram District

Dr. S. Thirumal and Dr. A. Eronimus

Abstract: Modern competitive environment necessitates the sustenance of quality service by banks, as any other business organization to the customers not only for immediate success but also survival. The benefits of quality service are manifold. The survival and success of a bank in the competitive banking environment largely depends upon its ability to satisfy its customers. This paper aims to find and measure the level of customer’s satisfaction in the study area. The higher the level of satisfaction the better it is for the business. Banks both public and private are an important social institution which render financial services to their customers

Keywords: Banking Services, Customer Opinion, Customer Satisfaction, Quality of Service, Ability to Satisfy. DOI: 10.9756/

Page: 60-67

DOI: 10.9756/IAJBM/V6I1/1910008

Volume 6, Issue 1, 2019