International Academic Journal of Business Management

  • ISSN 2454-2768

An Empirical Study: Investigating the Relationship between Organizational Learning and Marketing Strategic Capabilities

Darush Varmazyar and Fardin Zamani

Abstract: This current research has done to investigate the Relationship between Organizational Learning and Marketing Strategic Capabilities in industries of detergent material in Kurdistan Province. Statistical population in this study is all managers and employees in Industries of detergent material in Kurdistan Province, that number of 438 people by using the Cochran sampling formula and simple random sampling in available was used. Questionnaires were used to collect data, questionnaires used in this study is standard and questionnaire of organizational learning and marketing Strategic capabilities derived from Gill Berm et al. (2012) and Huber (1991). Data were analyzed using statistical software in both descriptive and inferential level and (SEM) structural equation modeling. All Hypotheses in level of 95 percent confidence were confirmed and the results showed that, Organizational Learning on Marketing Strategic Capabilities has affected. The item of Organizational Memory in the first rank and knowledge Explanation in the second rank has located

Keywords: Organizational Learning, Marketing Strategic Capabilities, Industries of Detergent Material, Knowledge Explanation, Organizational Memory

Page: 23-32

Volume 1, Issue 1, 2014