International Academic Journal of Business Management

  • ISSN 2454-2768

Volume 4, Issue 1


Examining brand equity from triadic perceptions such as managerial and contact personnel and customer in creating a brand in banking industry

Hosein Vazifehdust and Keyhan Kia

Page: 1-13


Investigating the impact of applying information technology (IT) in gaining competitive advantage in Green Planet Pardis Industrial Computer Company

Hadiseh Daneshgar Rad

Page: 14-34


Reviewing the effect of hospital structures on hospital performance based on the Balanced Scorecard (Case Study: Hospital of Justice)

Malek Dalir, Naeimeh Bazdar, Fahime Bazdar, Fateme Kishedari and Fateme Moradifar

Page: 35-49


Image Management of the hotel: a complementary approach between intangible and tangible resources

Dayana Duffus Miranda and Roberto Carmelo Pons GarcĂ­a

Page: 50-62


Promoting Entrepreneurship by Using Social Capital Accumulation and Knowledge Management

Vahide Shirmohammadi and Hassan Dehghan Dehnavi

Page: 63-74


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